Communication Fundamentals

Communication is the process of conveying information. In today's world, there are a variety of mediums to do just that, including radio, television, publications, the Internet and social media.

New students may select from three concentrations under our Bachelor of Arts in Communication degree:

  • Media Studies prepares students for careers in video production, radio/TV and journalism. Students study the business models of the media industries along with media law and theory. They acquire practical skills in writing for different media platforms and video production.
  • Public Relations prepares students for corporate or nonprofit workforces. Students develop important skills – writing, creating strategies, building tactics and objectives, and evaluating public relations cases. These skills will serve the students throughout their lives and careers.
  • Strategic and Organization Communication equips students with the knowledge and skills needed to develop, evaluate and critique organizational, interpersonal and public messages. Courses in this area prepare students to communicate effectively in relationships, workplaces and the broader democratic context.

Our Faculty

  • are innovative and interactive
  • use multimedia technology to enhance classroom learning

Akron Advantage

Hands-on Experience

The School of Communication offers an array of hands-on learning experiences: 

  • media production labs
  • desktop publishing facilities
  • social media lab
  • television production studio
  • post-production suites and multimedia classrooms
  • WZIP-FM, student-run radio station serving Northeast Ohio
  • Z-TV student-run television station

Real-world Experience

Through the School of Communication's Internship Program, students can work during a semester or a summer in a variety of areas, including:

  • public relations
  • organizational communication
  • news
  • radio and television
  • new media
  • media production
  • media copywriting
  • event planning
  • sports marketing
  • promotional publications
  • training methods

Recent placements include: 

  • Walt Disney World
  • WKYC-TV in Cleveland
  • Akron Beacon Journal
  • Cleveland Plain Dealer
  • 97.5 WONE-FM Radio
  • 98.1 WKDD-FM Radio
  • Salvation Army
  • West Side Leader
  • Akron Zoo
  • YWCA
  • Akron, Boys and Girls Club of Akron

Communication Student Organizations

Interact with other communication students and professionals in the field through organizations such as: 

Sample Curriculum

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